59% of buyers would switch suppliers within three years if sustainability criteria aren't met. What the EU's 2030 packaging rules mean for travel retail — and where Bitmore stands.

ReFuelEU Aviation and FuelEU Maritime are running near-identical mandates at the same time. What the fuel cost pressure means for airline and cruise buyers alike, and where Bitmore stands.

Emirates and Delta are already proving what closed-loop looks like at scale. Where Bitmore stands, and a quiet tease of something we're building that hasn't existed in this category before.

Airports are spending millions on eco store design. Lagardère and Heathrow show it's a genuine trend now, not a one-off. Product sourcing hasn't quite caught up yet.

Sustainability sells differently depending on what you're selling. L'Oréal's new refill campaign shows how far beauty has moved, and where our own range sits differently across it.

Gen Z and Millennials already out-spend everyone else combined in airport retail. Most ranging decisions still aren't built around them, and that's a genuine opportunity for buyers who move first.

Honestly, I'm not entirely sure what "wellness" means as a category, and I suspect I'm not alone. Where airports are already moving on it, and what a genuinely complete comfort kit could look like.